Creative, Out-of-the-Box Designs for Print and Web
We connect with our clients on a level that helps us understand their brand and client. We create digital assets that are consistent communicate a brand across all mediums, including print and web graphics like logos, brochures and other promotional materials, and website banners. Our focus is always on our client, culture, and how we can further their business through creative, smart, and unique design.
What’s the difference?
The difference between print graphics and web graphics is like night and day. If you’ve ever spent budget dollars on either print or web ads, you’ve likely received a spec sheet or sales sheet from the advertiser. A spec sheet provides basic information about the design requirements, and includes things like the desired ad size and file format. Print ads typically require a 300 minimum dpi (dots per inch) so that images and ads appear crisp and clear. Web graphics are a different story however; these need to be compact for fast loading and should be set at either a 72 or 96 dpi.
Here’s the short-list of common file formats, courtesy of DigiCOPY.
PDF (short for Portable Document Format) is a file format developed by Adobe as a means of distributing compact, platform-independent documents. PDF captures formatting information from a variety of desktop publishing applications, making it possible to send formatted documents and have them appear on the recipient’s monitor or printer as they were intended. (Preferred for most files)
EPS (short for Encapsulated PostScript) is a vector format designed for printing to PostScript printers and image setters. It is considered the best choice of graphics format for high resolution printing of illustrations. EPS files are created and edited in illustration programs such as Adobe Illustrator or CorelDRAW. (Preferred for large signs and banners)
JPG (short for Joint Photographic Experts Group, and pronounced jay-peg) is a file format best used for photo images which must be very small files, for example, for web sites or for email. JPG uses lossy compression (lossy meaning “with losses to quality”). Lossy means that some image quality is lost when the JPG data is compressed and saved, and this quality can never be recovered. (Preferred for images)
TIFF (short for Tagged Image File Format) is an industry standard designed for handling raster or bitmapped images. TIFF files can be saved in a variety of color formats and in various forms of compression. TIFFs use lossless compression to maintain image integrity and clarity and are often used for professional photography. (Preferred for high resolution images)
GIF & PNG
GIF (short for Graphics Interchange Format) is a file format for storing graphical images up to 256 colors. It uses a lossless compression method which makes for higher quality output. PNG (short for Portable Network Graphics) was created as a more powerful alternative to the GIF file format. PNGs are not restricted to the 256 color limitation of GIF files and have better compression. A PNG file can be saved with a transparent background which allows you to place your image on top of another image without an outlining white box. GIF files are probably the most popular on the web being used in logos and color images. Even though PNG files are widely supported, GIF is still the most popular.
ZIP is a file format used for data archiving and compression. A ZIP file contains one or more files that have been compressed and bundled to reduce file size and allow for easy file transfers. ZIP files can be created by right-clicking on a file or folder and selecting “Compress” (Mac) or “Send To > Compressed/Zipped Folder” (PC). Once a ZIP file is receive (ex. via email) it must be “unzipped” or de-compressed before the files themselves can be accessed.