GRAPHICS

Uganda_web

Design for Print and Web

We connect with our clients on a level that helps us understand what identifies them as a brand, and more importantly, we work to understand their client. We build brands that are consistent across all mediums, including print and digital assets.  We create branded assets like logos, letterhead, promotional materials, website banners, and other digital assets that speak to a brand’s message. Our focus is always on our client, their culture, and how we can further their business through creative, smart, and unique design.

Digital Image Restoration & Archiving

Despite our best efforts, printed photos will not last forever. They can fade, rip, crack, bend, and break over time, and due to recent and unusually wet seasons, many printed photos have suffered serious water damage. We can digitally restore most images, whether it’s a hundred years-old, or a modern image that needs some digital reworking. Our image restoration services are critical in preserving treasured images for generations to come, especially images held by historians and historical societies.

What’s the Difference?

The difference between print graphics and web graphics is like night and day, and it starts with the design process. If you’ve ever spent valuable ad money on either print or web ads, you’ve probably received a spec sheet. A spec sheet is something a business uses to provide core information about what is needed to place the advertisement. Spec sheets can include the size of the advertisement, contact information for the business placing the ad, and the size and file format required for design consistency and clear presentation. Here’s the short-list of common file formats, courtesy of DigiCOPY.

PDF

PDF (short for Portable Document Format) is a file format developed by Adobe as a means of distributing compact, platform-independent documents. PDF captures formatting information from a variety of desktop publishing applications, making it possible to send formatted documents and have them appear on the recipient’s monitor or printer as they were intended. (Preferred for most files)

.EPS

EPS (short for Encapsulated PostScript) is a vector format designed for printing to PostScript printers and image setters. It is considered the best choice of graphics format for high resolution printing of illustrations. EPS files are created and edited in illustration programs such as Adobe Illustrator or CorelDRAW. (Preferred for large signs and banners)

.JPG

JPG (short for Joint Photographic Experts Group, and pronounced jay-peg) is a file format best used for photo images which must be very small files, for example, for web sites or for email. JPG uses lossy compression (lossy meaning “with losses to quality”). Lossy means that some image quality is lost when the JPG data is compressed and saved, and this quality can never be recovered. (Preferred for images)

.TIFF

TIFF (short for Tagged Image File Format) is an industry standard designed for handling raster or bitmapped images. TIFF files can be saved in a variety of color formats and in various forms of compression. TIFFs use lossless compression to maintain image integrity and clarity and are often used for professional photography. (Preferred for high resolution images)

.GIF & .PNG

GIF (short for Graphics Interchange Format) is a file format for storing graphical images up to 256 colors. It uses a lossless compression method which makes for higher quality output. PNG (short for Portable Network Graphics) was created as a more powerful alternative to the GIF file format. PNGs are not restricted to the 256 color limitation of GIF files and have better compression. A PNG file can be saved with a transparent background which allows you to place your image on top of another image without an outlining white box. GIF files are probably the most popular on the web being used in logos and color images. Even though PNG files are widely supported, GIF is still the most popular.

.ZIP FILES

ZIP is a file format used for data archiving and compression. A ZIP file contains one or more files that have been compressed and bundled to reduce file size and allow for easy file transfers. ZIP files can be created by right-clicking on a file or folder and selecting “Compress” (Mac) or “Send To > Compressed/Zipped Folder” (PC). Once a ZIP file is receive (ex. via email) it must be “unzipped” or de-compressed before the files themselves can be accessed.

Save

Save